Client: Qualcomm
Role: Concept Development, Creative Director, Producer/Writer
Futurist Gerd Leonhard gives us a glimpse of how our world will change with the near limitless connectivity that Gigabit LTE and 5G will provide
Credits /
Concept, Creative Director, Producer/Writer:
Shannon McCook
Director: Christian Evans
Video Editor: Brian Dieck
Motion Graphics Artist: Matthew Sienzant
Client: Ubisoft
Role: Creative Director, Story Editor, Photographer/Producer
A photo-story series developed to promote the launch of Tom Clancy's The Division. Twenty original portraits and stories offered an intimate look into the lives of fictional New Yorkers living in the post-apocalyptic world of the game.
+ 48% performance to Gamespot standard editorial
- Exceptional audience engagement and positive sentiment
- Fans wrote stories of their own on Facebook, Reddit
Sample story:
"We married in '74. Lived through the city going broke, transit strikes. You avoided Times Square 'cause it was nothin' but porn and crime. Giuliani, 9/11. Now you avoid Times Square 'cause it's nothin' but tourists. We saw it all.
“Took her to a Manhattan hospital when she got sick. Beds crammed in hallways, waiting rooms. Tents on the sidewalk, the street. They gave her a bed inside.
“After a couple nights, she was sleeping, I went for a walk to get some air. Come back -- someone else is in her bed. Thought at first I was in the wrong place, but no, I was right. Checked with doctors, nurses, drivers. Nobody knew anything. Checked the tents, then nearby field clinics, camps, other hospitals. Nothing. Even went to some morgues. I hate that I did, because I know she’s still alive. Maybe she’s got amnesia, and wandered off. Or she got taken somewhere and she's in a coma. Did she go home to Queens, get past the lock down somehow, and I'm stuck here?
“Seems like everybody’s trying to survive, to move on from something. But I don't want to move on. I'm looking for my wife. She's out here. Somewhere. And I’m going to bring her home."
Credits /
Creative director, Photographer, Editor:
Shannon McCook
Retoucher: Jill Lewis
Writer: Patrick Downs
See all 20 photos and stories at Gamespot.com
Client: Motorola
Role: Concept Development, Producer/Writer
As technology moves at a pace requiring rapid growth and reinvention, modular design has its advantages. With the launch of the Moto Z and Moto Mods we sought to explore the advantages of a modular phone, then set out to meet with visionary entrepreneurs and designers developing modular products of their own. The result is a series of conversations exploring new concepts in modularity and how it may impact how we live, work, and learn in the future.
Credits /
Concept, Producer/Writer:
Shannon McCook
Director: Michael Rafayko
Production & Post: Coolfire Studios
Host: Jeff Cannata
Client: Goose Island
Role: Concept Development
A two-part series profiles the craftsman behind Goose Island's bourbon barrel-aged beer, then we get the inside scoop from Michelin Star Chicago Chef Jared Wentworth on how to pair beer with four dishes, ranging from oysters on the half shell to smoked steak with foie gras.
Credits /
Concept/Pitch: Shannon McCook
Director: Jeff Nelson
Photography and Video Editor: Brian Dieck
Client: Qualcomm
Role: Concept Development, Producer/Writer
Video series highlights innovative technology being developed beyond Silicon Valley. We traveled to Detroit, San Diego, and London to learn how Qualcomm's technology is pushing the boundaries of what's possible in automotive, robotics, smart cities and energy conservation.
Credits /
Concept, Producer/Writer:
Shannon McCook
Director: Jeff Nelson
Video Editor: Brian Dieck
Host: Andrew Evans
Client: Coldwell Banker
Role: Concept Development, Producer/Writer
Series of eight videos filmed at the CNET Smart Home and produced in partnership Coldwell Banker to showcase how smart home tech can make a house a home.
Credits /
Concept, Producer/Writer:
Shannon McCook
Director: Steven Pierce
Video Producer: Jeff Nelson
Video Editor: Brian Dieck
Host: Carley Knobloch
Client: Travelers Insurance
Role: Concept Development, Producer/Writer
Series produced for Travelers Insurance in partnership with the CNET Smart Home to explore how smart home tech can help people lead safer, smarter lives.
Credits /
Concept Development, Producer/Writer:
Shannon McCook
Director: Jeff Nelson
Video Editor: Brian Dieck
Hosts: Veronica Belmont; Stephanie Duchaine
