Client: Ubisoft

Role: Creative Director, Story Editor, Photographer/Producer

A photo-story series developed to promote the launch of Tom Clancy's The Division. Twenty original portraits and stories offered an intimate look into the lives of fictional New Yorkers living in the post-apocalyptic world of the game. 

+ 48% performance to Gamespot standard editorial
 - Exceptional audience engagement and positive sentiment
 - Fans wrote  stories of their own on Facebook, Reddit

Sample story:
"We married in '74. Lived through the city going broke, transit strikes. You avoided Times Square 'cause it was nothin' but porn and crime. Giuliani, 9/11. Now you avoid Times Square 'cause it's nothin' but tourists. We saw it all.

“Took her to a Manhattan hospital when she got sick. Beds crammed in hallways, waiting rooms. Tents on the sidewalk, the street. They gave her a bed inside.

“After a couple nights, she was sleeping, I went for a walk to get some air. Come back -- someone else is in her bed. Thought at first I was in the wrong place, but no, I was right. Checked with doctors, nurses, drivers. Nobody knew anything. Checked the tents, then nearby field clinics, camps, other hospitals. Nothing. Even went to some morgues. I hate that I did, because I know she’s still alive. Maybe she’s got amnesia, and wandered off. Or she got taken somewhere and she's in a coma. Did she go home to Queens, get past the lock down somehow, and I'm stuck here?

“Seems like everybody’s trying to survive, to move on from something. But I don't want to move on. I'm looking for my wife. She's out here. Somewhere. And I’m going to bring her home."

 

Credits / 
Creative director, Photographer, Editor: 
Shannon McCook
Retoucher: Jill Lewis
Writer: Patrick Downs
 

See all 20 photos and stories at Gamespot.com