Client: The Muppets, Walmart

Role: Concept Development, Creative Director, Writer, On-Camera Talent

Branded content program developed to promote the release of The Muppets movie. I developed a kid-friendly treat to make with the Chef on camera. The treat idea delighted the Muppets team so much it helped to close the deal and secure TV distribution in Walmart stores nationwide.

Distribution included promotional call-out in Dash and Parade Magazine to drive viewership online, and video was distributed on Walmart TV Walls and grocery end cap screens nationwide.